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Silver Cross at Babygear Camberley

The Silver Cross story began in 1877 when British inventor and engineer William Wilson developed an innovative spring system and reversible hood, which he combined into a design for the first modern pram that we all know today. William was a prolific inventor and by the turn of the century had many patents and designs in production.

By the turn of the century Silver Cross was a major manufacturer of high quality prams supplying the Royal family including King George VI and later Queen Elizabeth II.

By the middle part of the 1900s Silver Cross was regarded as the ‘Rolls Royce’ of prams and in 1948 Prince Charles was presented with a specially developed pram. At this time, Silver Cross had developed a wide range of convertible prams and was already exporting prams worldwide.

By the 1960s Silver Cross was established as Britain’s premier pram manufacturer and new designs were launched to meet the changing demands of modern families. Silver Cross was now a household name loved and trusted by parents around the globe.

In the 1980s Silver Cross was one of Europe’s largest manufacturers and the launch of the original Wayfarer resulted in sales of over 1 million units in the decade.

Today, Silver Cross is still developing and designing the very best products for baby transport, safety and the home. Silver Cross are immensely proud of their past and that millions of babies have been safely carried in our products.

  • Wayfarer
  • Pop
  • Surf


Ultimate flexibility, all out fun...

The new Wayfarer Pram System offers practicality and style, along with everything your baby needs from birth to toddler in one convenient package. The lightweight chassis and lockable swivel wheels provide fantastic maneuverability around town, while the deeply padded, lie flat carrycot provides the perfect environment for your baby.

  • Suitable from birth with fully lie flat carrycot included
  • Combine it with the Simplicity car seat for a complete travel system
  • Converts to forward and parent facing pushchair with a fully reversible seat unit
  • 3 position reclining seat which can be changed with the child still in the pram
  • Deeply padded mattress and ventilated carrycot for overnight sleeping
  • Four way suspension for extra comfort
  • Chassis folds square for easy transportation, and can free-stand upright for easy storage
  • Large shopping basket
  • Puncture resistant tyres
  • Suitable for small and medium sized family cars
  • Height adjustable handle
  • Available in seven fantastic colours


The ultimate lightweight stroller, packed with great features

Pop is our bestselling stroller, light, compact, convenient and comfortable enough for long days out. It’s easy to fold, easy to store, easy to recline and easy to carry – perfect for busy parents on the move.

Pop is jam-packed with smart features, like the fully extendable hood for maximum sun protection, lie-flat seat recline and head barrier for maximum protection.

Pop comes complete with a set of handy accessories including rain cover, roomy shopping basket and carry straps.

It’s a brilliant all-rounder, designed to give you the freedom to get out and about and enjoy yourselves.


Cosy and safe from day one

The new Surf 2 has been developed to include all the best features of the original - the comfort, the style, the manoeuvrability - and made it even better.

The Surf 2 includes new features like bigger, more rugged wheels and puncture free tyres, a bigger shopping basket, and beautiful leatherette and chrome detailing.

Plus the newborn carrycot (that is suitable for overnight sleeping) is now included as part of the the Surf 2 package. Surf 2's exceptional handling is perfect for all terrains.

Its groundbreaking suspension has been inspired by mountain bike technology and allow it to glide over any obstacle in its path.